Having grown up in the sun-drenched Landes region in the South West of France, where summers were long, golden, and often too hot to wear my hair down. So, the solution… ponytails, braids & any hairstyle to stay cool. When it wasn’t tied up, it was being blow-dried, straightened, and styled to perfection.
But over time, all that heat and tension took its toll. My once-thick hair became fragile. I saw breakage, thinning, and eventually, loss.
That’s when Lia Belle was born—not from a lab, but from a personal need. I was tired of juggling a dozen bottles on my shelf: one for shine, one for breakage, another for growth. I wanted one formula that did it all. A serum that felt luxurious, worked hard, and brought my hair back to life.
So I poured my roots into it—drawing on natural botanicals, the simplicity of French beauty rituals, and my own hair recovery journey. What started as a personal solution has grown into a movement.
Lia Belle isn’t just a serum. It’s a story of resilience, simplicity, and the freedom that comes when you feel confident in your own hair.
Now, I’m honoured to share it with you—and hope it becomes part of your journey too.
À votre beauté, toujours.